Management of Mountain View Lease is presently seeking funds to develop and grow the business in a phased approach, as highlighted within this planning tool. Mountain View Lease, LLC is a new, "highline" auto sales and leasing service being made available to vehicle buyers throughout the Greater Pebbles area. The foundation for the plan is a combination of primary and secondary research upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals and businesses to understand why and how they might consider using a pre-driven auto sales and leasing service.
Everything from the amenities of your bowling alley to the special events you sponsor plays a role in success. Evaluate your current income and business, including a day-by-day breakdown, to determine which times are your most profitable. Building off of your current business allows you to strengthen the weaker aspects to increase the overall success of your bowling alley.
Clean up the environment of the bowling center if it is old or outdated. Apply fresh paint, and deep clean the entire area if you don't have a lot of money for a complete remodel. Update the monitors, carpeting and other fixtures as the budget allows. Hire a staff with personality and customer service skills to ensure your customers enjoy their experiences at alley cats business plan bowling alley.
Emphasize the significance of how the staff treats the customers. Write a marketing plan that spells out how you will promote the bowling alley in the community. Include print, Internet and other forms of advertising, as well as special events and promotions to get more people through the door.
Expand your target clientele to increase the number of people through the doors. In addition to families and league bowlers, market to young adults, business people, the elderly and any other prominent groups in your community.
Plan different events or specials that appeal to each group, such as a senior discount or a singles bowling night or young adults. Host different types of parties to encourage more business.
Create packages for birthday parties, corporate parties, family reunions and similar social gatherings. Schedule regular weekly events, such as a glow night where black lights are used.
Host occasional special events throughout the year, such as a fundraiser night or a holiday-themed night.
Expand your league bowling to incorporate more people. Hold an after-school kids' bowling league or set up a family bowling league. Incorporate prizes or special events like a skills challenge right before the leagues start.
Participate in community events to become a fixture in the community. Join the local chamber of commerce, attend community functions, sponsor youth sports teams or volunteer in the community.
Advertise your bowling alley in local discount coupon books or cards that are often sold as fundraisers. This may get new people through your doors who become regular customers. Ask for customer feedback through comment cards.
Use the responses to continue improving your bowling alley.
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