History of marketing thought In the s and 50s, marketing was dominated by the so-called classical schools of thought which were highly descriptive and relied heavily on case study approaches with only occasional use of interview methods. At the end of the s, two important reports criticised marketing for its lack of methodological rigor, especially the failure to adopt mathematically-oriented behavioural science research methods. From the s, marketing began to shift is reliance away from economics and towards other disciplines, notably the behavioural sciences, including sociology, anthropology and clinical psychology.
The long-term growth trend in India is improving. The past three decades have seen a steady acceleration. Average annual growth in GDP per head climbed from 1. From toGDP growth averaged 3.
If this rate is maintained, GDP per person will double in only 18 years. However, high GDP growth is confined to only the few states with coastal access and high levels of urbanization. Not surprisingly, income distribution is highly skewed in India. According to a study by National Applied Economic Research 22, the number of households with an annual income over Indian Rupees Rs.
Byit will increase more than seven times to 1,40, households. What is important is that the number of low-income urban households has been approximately halved, from The number of low-income rural households has also declined from 69 million in to 58 million in The growth in incomes in the top band has been experienced by both urban and rural households, both of which have roughly doubled as a share of the total population over the s The members of these households have higher disposable income and have shown greater propensity to spend on fast foods.
There is continuous increase in the per capita income of the Indian citizens. More income in hand results into more spending in comforts and entertainment and thus results into more and more spending on fast and ready to serve kind of foods.
With economic liberalization ofmore foreign and private industries entered the Indian market that result into income generation of the Indian residents.
More income resulted into more savings, more savings resulted into more investment, and more investment resulted into the overall growth of the economy. Large Population Growth and Urbanization: Nevertheless, India added million people betweenmore than the total population of Brazil Most high-income Indians prefer to live in urban areas.
The number of dual income households, where both husband and wife work, is slowly increasing in urban areas. Like their husbands, full-time working-women spend most of their time away from home.
As a result, there has been a dramatic change in the way Indian working wives shop and organize family meals. Packaged rice, prepared yoghurt, packets of flour, frozen chickens, and marinated mutton goat or lamb meat are fast replacing curdling, grinding, and handling of market-bought fowls and haunches of mutton.
Not surprisingly, even some Indian consumers have started opting for meals away from home on working days. High income and growing urbanization have also contributed to a shift in the traditional Indian food habits.
High-income urban dwellers are seeking variety in their choice of foods and are willing to spend more on international cuisine, including fast foods. This results into entry of large number of fast food players in the country.
Relaxation in rules and regulations: With the economic liberalization ofmost of the tariff and non-tariff barriers from the Indian boundaries are either removed or minimized.
There is increase in the number of women work force in the recent years because of the improvement in the literacy rate and also because of the large number of jobs now available because of the entry of foreign and private players in the Indian market.
Increase in consumption of pizzas, burgers, sandwiches and other type of fast foods. Environmental friendly products cost high: Government is legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of biodegradable and environment friendly products.A.
A1C A form of hemoglobin used to test blood sugars over a period of time. ABCs of Behavior An easy method for remembering the order of behavioral components: Antecedent, Behavior, Consequence.
A rising posts generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape. The present study, therefore, was carried out to explore the gender differences in fast food eating habits, health attitudes toward fast food, and perceptions regarding the definitions of both Western fast foods and local ready-to-eat foods among adult consumers in Kuwait.
Fast Food Industry in Turkey - Fast Food Industry in Turkey Turkey has a fast growing $ billion HRI food service sector, due to increased incomes,urbanization, more women working outside the home, and huge growth in tourism.
Difference in Beliefs, Consumer Attitudes towards Fast Food Restaurants in Gwalior Region. Pratima Singh. Jiwaji University, School of Studies in Management, City Centre, Gwalior, [M.P.], India.
Abstract: Fast food becoming popular day-by-day in Gwalior with globalization. Prior study identified customer attitude towards fast food restaurants. Current activities. Below are the current activities of the Food Regulation System. These activities are divided into the three key priorities: Reducing foodborne illness, particularly related to Campylobacter and Salmonella.; Supporting the public health objectives to reduce chronic disease related to overweight and obesity.