Accor of France claims to be the leading Hotel operator in Europe and third largest Hotel group in the world. With their highly respected brands, interpersonal relationship and their unique skills to develop and deliver solutions that create wellness. It offers to its clients nearly 45 years of expertise in two core business: Services to corporate clients and public institution with 33 million people in 40 countries benefit from Accor Services products-meal and food vouchers, people care, rewards and incentives, loyalty programs and expense management.
Lets look at each of these macro-environmental factors in turn. This can include — government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.
It is clear from the list above that political factors often have an impact on organisations and how they do business.
Organisations need to be Pest analysis in france to respond to the current and anticipated future legislation, and adjust their marketing policy accordingly. Economic Factors Economic factors have a significant impact on how an organisation does business and also how profitable they are.
Factors include — economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on. These factors can be further broken down into macro-economical and micro-economical factors.
Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this. Micro-economic factors are all about the way people spend their incomes. This has a large impact on B2C organisations in particular.
Social Factors Also known as socio-cultural factors, are the areas that involve the shared belief and attitudes of the population.
These factors include — population growth, age distribution, health consciousness, career attitudes and so on. These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.
Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the management thereof in three distinct ways: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target markets Environmental Factors These factors have only really come to the forefront in the last fifteen years or so.
They have become important due to the increasing scarcity of raw materials, polution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments this is a good example were one factor could be classes as political and environmental at the same time.
These are just some of the issues marketers are facing within this factor. More and more consumers are demanding that the products they buy are sourced ethically, and if possible from a sustainable source.
Legal Factors Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety. It is clear that companies need to know what is and what is not legal in order to trade successfully.
If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations. We hope that you have found the above information useful.Its strength lies in its tightly knitted network with the partner companies, most specifically Air France.
Political Factors In March new tax policy has been implemented by the Dutch parliament due to which to jobs at KLM are most likely to disappear.
3G Market SWOT & PEST Investigation & Analysis, Case Study. 3G Market SWOT & PEST Investigation & Analysis, Case Study.
February 11, Deutsche Telekom, Vodafone, Telefonica and France Telecom, as well as their strategic partners are using their colossal, cross-border market power to .
France PEST analysis This is a research report on France PEST analysis uploaded by Balajiv Ganesh in category: All Documents» Marketing» Strategic Marketing section of our research repository. Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.
Includes comprehensive data and analysis, tables . Marketing Theories – PESTEL Analysis. Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs.. Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail..
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors. This is the detailed PESTLE/PESTLE Analysis of eBay which elaborate the external factors impacting the company; Political, Economical, Social, Technological, Environmental and Legal.
Introduction EBay started off in as a platform for ecommerce by French programmer Pierre .